HR & People Management Software
The Industry Brands are Paying £500M+ a Year to Win
The HR & People Management industry was heavily targeted by Private Equity firms during COVID. Find out what they saw and whether your company is leading the market.
Who is this report for?
Challenger brands looking to drive growth in the sector
Marketers keen to understand more about the industry
C-suite and decision makers looking for revenue growth.
HR & People Management Software
The COVID pandemic (2020-21) brought many new challenges to our working lives.
An increased reliance on homeworking meant there was a greater need for many companies to put the appropriate software in place to maintain areas of HR such as onboarding and absence management, and this growth in demand is evident in related search volumes across the UK market for this period.
As with all industries, this wave of activity calmed post-pandemic.
Since then, however, search interest in HR & People Management Software has increased alongside Recruitment Software & Onboarding Software, with a split between companies favouring a return to more typical working arrangements and those choosing to embrace a flexible approach.
Our State of Search report will delve further into the key players within the HR & People Management Software space at present, from the most notable names, to the chasing pack.
We’ll expand upon key strategies from a variety of brands that help them obtain organic traffic and rank well across a number of keywords, as well as explaining how brands can increase their return on investment within digital.
Trusted by ambitious B2B SaaS brands
What's included in the report?
The State of Search
What the search landscape looks like in the UK market.
Search Volume & Visibility
Which brands are leading the HR & People Management market?
HR & People Management
A dive into the key solutions of HR & People Management
Here's the TLDRs ⤵
✅ 20+ brands analysed across the UK market.
🖥 84,458 keywords reviewed with a total monthly search volume of 45,179.910.
📧 A total monthly advertising cost of £45M to be market leader.
🔞 UK Brands are not the most dominant in the UK market, but they could be, see how.
And much, much more to be found within the HR & People Management Software report.
“I've worked with numerous digital marketing agencies in my career, and yet I'd put Common Ground right up there as one of the best.”
Nick Liddle,
Digital Marketing & Channel
Driving ARR for B2B SaaS Companies
Download the HR & People Management Software Report today!
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